Notes from the field.
Plain-language essays on marketing for builders, remodelers, and home-services owners. What works, what doesn't, and why.
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What it actually takes to measure marketing in a small business.
Most marketing reports get ignored. Here's the simpler approach we use with contractors who don't have time for a dashboard.
Your Google reviews are a rhythm problem, not a reputation problem.
Steady, recent reviews can matter more than a perfect score. Why the date of your latest review is quietly costing you calls, and the simple system that fixes it.
What to post from the job site, and what to skip.
Your crews create great content every day. What to capture, what to skip, how often to post, and the opening lines that make people stop scrolling.
A brand that looks as solid as your work.
Homeowners judge your company before they ever call. Why sounding consistent matters even more than looking consistent, and where to start if your budget is tight.
The five pages every contractor's website needs.
Homeowners want three answers fast: what you can do, who you are, and what it will cost. The pages that answer them, and the one fix to make before you build any of them.